23. Juni 2022
In Allgemeine Diskussionen
This can be placed in the broader context of 'queryless search', a development that sees search engines either anticipate or interpret a consumer's intent without Banner Design the need for an explicit query. In fact, Gartner believes that by 2020, 30% of all searches will be done without a screen, while more than 100 million consumers will be shopping in augmented reality by the endBanner Design of this decade. Advertising Continue reading below Visual search is in the first position to take advantage of these trends. Early leaders in the field include Pinterest, Google, Amazon, Microsoft, and a host of retailers who can see the huge opportunity in visual search. The Future of Enterprise Search:Banner Design Visual, Voice & 038; Vertical The appeal of visual search is obvious. He can seek us out when we don't have the words to explain what we want. Pinterest reports that it already handles over 600 million visual searches per month through its Lens tool, so there's been impressive adoption among consumers. Advertising Continue reading below The technology required to understand the images is very sophisticated. Google's Clay Bavor recently Banner Design summed up the scale of the challenge: "In the English language there are something like 180,000 words, and we only use 3,000 to 5,000 of them. If you're trying to do speech recognition, there's a very small set of things that you must be able to recognize. Think of the number of objects in the world, theBanner Design distinct objects, the billions, and they all come in different shapes and sizes. The problem with visual search is therefore much larger than what we have seen with text or even with voice. » Significant progress has been made in this area, with Google Lens, Pinterest Lens and a range of visual search products offered by retailers all reporting increased accuracy. However, as marketers, we need to help search engines by providing the right information in the right formats. Otherwise, they are left to decipher a very unstructured environment without any clues. Advertising Continue reading below Banner Design How Big Businesses Can Prepare for Visual Search Cover the basics: upload image XML sitemaps, check image indexing status, and keep product inventory up-to-date. Conduct in-depth research : People use visual search to perform different tasks. Try to understand these demand states so you can Banner Design meet their needs with the right content. Optimize images : Images should be optimized using standard image SEO best practices, but there are other factors to consider for visual search. Remove clutter from images, keep objects of focus front and center, and maintain a cohesive aesthetic unique to your brand. This will help search engines understand who you are and the products you want to promote. Use metadata : Metadata are essential markers of context and are widely used by Google and Pinterest. Make sure you are using the correct Schema. Banner Designorg markup and using relevant key phrases in metadata tags. 2. Voice Search The analog/digital dichotomy we know today will dissolve as the Internet of Things takes off. Morgan Stanley estimates that by 2020 there will be more than 75 billion devices connected to the internet, while comScore predicts that 50% of all searches will be done by voice in 2020. With key players like Amazon, Google and Microsoft now having passed the 95% accuracy threshold, voice search has entered the mainstream.