19. Apr. 2022
In Allgemeine Diskussionen
Also read: 12 simple machine learning tools for webshops Mexico Phone Number List Supervised Learning We call this way of learning supervised learning . This is similar to a baby showing you pictures. If you tell often enough that a picture of a cow is a cow, a baby will eventually recognize this itself. But how do you use supervised learning for marketing campaigns? On the basis of 4 example cases, I will show you how to enrich your dataset with machine learning. In addition Mexico Phone Number List to target groups, the results can also provide other valuable insights. The four practical examples that follow cover the following topics: Predicting conversion probability based on E-commerce data Clustering customers based on E-commerce and CRM data Predicting churn based on Mexico Phone Number List app data (SaaS company) Predicting. Customer Lifetime Value Based on E-Commerce Data 1. Predicting Mexico Phone Number List conversion probability based on e-commerce data with machine learning Required: e-commerce dataset including unique visitor IDs. If you have properly organized your Mexico Phone Number List e-commerce data, it is possible to make predictions based on this. If your visitors are individually identifiable with a unique code, you can see what actions have been taken on your website by users. You can then also Mexico Phone Number List see which users have made a transaction on the website in the past period. If you use this data to train a model, it will identify the most valuable actions (input variables) for achieving a transaction (desired output). Examples of such an action: Time on site; The number of pages a Mexico Phone Number List visitor has viewed; Or the number of products that have been placed in a shopping cart. Target groups you can create: Google Analytics: Target audience of website users Mexico Phone Number List who have added a certain amount of products to their shopping cart. Google Ads: A similar audience of this target group. These audiences can then be used for dynamic retargeting campaigns , where you show them the latest products from their shopping Mexico Phone Number List cart via Display.