According to the DMA, the Marketer Email Tracker 2018 report showed that in 2017, average revenue per pound spent Ghost Mannequin Effect on email marketing was £ 32.28. If you ask me, it's a pretty crazy ROI. It's great to have a blog, YouTube channel, podcast, or best-selling book, but the most valuable online marketing asset you can have is a mailing list. Therefore, you need to use all other Ghost Mannequin Effect inbound marketing techniques to attract people to your mailing list. You can do that by adding an opt-in form to your website and encouraging people to subscribe. You can also benefit from each other by offering something in exchange for ebooks, video courses, webins, and more. And what if you grow that list?
Remember that you don't want to send spam with endless sales. Therefore, please add value to your email. One of the companies that is Ghost Mannequin Effect doing this really well is Beardbrand, a men's grooming brand. Sign up for inbound lead generation emails Image source The company combines useful grooming tips, interesting grooming-related content, and promotional emails to send to subscribers. Now, who is the first company that comes to Ghost Mannequin Effect mind when a subscriber who enjoys email wants to buy beard oil, for example? Beard brand. So understand what your subscribers want and give it to them. What is their problem of being able to provide a solution in the form of email? 2.
Create a high quality blog Blogging is a great way to establish yourself as a sort leader in your field. For example, when Groove was having a hard Ghost Mannequin Effect time attracting customers , the company decided to create a blog and bet everything on content marketing . Alex Turnbull, the founder of Groove, recalls: "We've only been out of cash for a few months and the situation wasn't good. Our marketing efforts were unsuccessful and no one visited our site or signed up for our products. We were desperate. We got lost. And we were scared. At that time, we finally decided to take content marketing seriously. " First, they contacted all the content Ghost Mannequin Effect marketers they admire and asked for advice. Several people answered. The Groove team was shocked by the feedback they received and realized that everything was wrong. They needed to find a unique angle for their blog. Email about the blog Image via Groove